PRESS RELEASE
FOR IMMEDIATE RELEASE
Contact: Lindsay McGuire
Assistant Director of Advancement – Branding & Outreach, The Milk Bank
Lmcguire@themilkbank.org
317-536-1670
The Milk Bank Announces Inaugural “Lifeline of Love” Campaign Ahead of Mother’s Day
Digital Tribute Cards Offer a Meaningful Way to Honor Mothers While Supporting Fragile Infants
Indianapolis, IN May 7, 2026 — Just in time for Mother’s Day, The Milk Bank has launched “Lifeline of Love,” a heartfelt campaign that allows individuals to honor the special women in their lives while helping save the lives of vulnerable infants. Through the campaign, community members can send personalized digital tribute cards, with each gift directly supporting the provision of lifesaving donor human milk to babies in need.
Mother’s Day is a time to celebrate love, care, and the powerful bond between mothers and their children. For families with infants in neonatal intensive care units (NICUs), that bond is often shaped by uncertainty and urgent medical needs. Donor human milk plays a critical role in improving health outcomes for premature and medically fragile babies, reducing the risk of life-threatening complications.
“‘Lifeline of Love’ connects the act of honoring mothers, caregivers, and mother figures with the profound impact of giving another baby a chance to survive and thrive,” said Lisa Busse, Head of Advancement at The Milk Bank. “It’s a simple yet powerful way to celebrate someone you love while extending that love to families facing some of their most difficult moments.”
The campaign also comes at a critical time. Demand for donor milk continues to rise as more hospitals and families recognize its life-saving benefits. The Milk Bank is working to meet this growing need, but increased demand requires expanded resources, donor recruitment, and community support.
“Every ounce of donor milk can make a difference,” Freedom Kolb, CEO of The Milk Bank added. “As demand grows, so does our commitment to ensuring every baby who needs donor milk has access to it. It is our community’s way of saying no family has to stand alone.”
This Mother’s Day, The Milk Bank invites the community to celebrate the nurturing power of motherhood by giving a gift that extends far beyond a single day. To send a “Lifeline of Love” digital card or learn more about supporting The Milk Bank, visit https://themilkbank.org/lifeline .
ABOUT THE MILK BANK
The Milk Bank is a non-profit tissue bank dispensing more than 700,000 ounces of pasteurized donor human milk to hospitals and families throughout the region every year. Since its inception in 2005, The Milk Bank has provided more than 17.9 million feedings of safe human milk to those who are often born too small, too sick, or too soon. The Milk Bank improves health outcomes for premature and ill infants, fosters better health for children, and decreases health care expenditures. The Milk Bank follows the strictest safety standards informed by the CDC and FDA and is a proud member of the Human Milk Banking Association of North America (HMBANA).
Visit https://themilkbank.org to learn more. Review The Milk Bank’s press kit here and for additional media inquiries, contact Lindsay McGuire, Assistant Director of Advancement – Branding & Outreach, at lmcguire@themilkbank.org or 317-536-1670 ext. 114.
